entrepreneur

Why you need an online business

In this ‘post-industrial’ age of service and consumption based economies in the western world, jobs are not what they used to be. The days of working for an employer for 25+ years, taking long service leave and retiring with a gold watch are relics of the past. I’m sure you’ve heard that before, but I point out the key difference – most commentators will tell you that the key to success in the modern workplace is to abandon loyalty, stay ‘adaptable’ and ‘dynamic’, and deal with chopping and changing employers, and even careers. There is usually some mention of ‘Gen Y’ and how they have different values. What a load of poppyco*k. The real reason why young workers don’t have ‘loyalty’ (as though this is a measurable metric) is that the employment market with its needless credentialism (‘Masters preferred’ for your clerical job, anyone?), insecurity and low rates of pay do not offer a steady career path of meaningful, and dignified work.

Time_Millennial (more…)

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